Veritas Partner Newsletter | April 2016

What is a databerg?

Hint: It’s large and costs money

Help your customers take control of their data.

Did you know 52% of all data currently stored and processed by organisations globally is considered ‘dark’ data – a databerg – that’s costing money to store and could add real risk?

In our Global Databerg survey conducted for Veritas by research firm Vanson Bourne with 2,550 senior IT decision makers across 22 countries, we looked at how organisations across the globe store and manage their data.

Data was classified as:

  • 15% Business-critical: (Identified, for information governance and compliance)
  • 33% ROT: Redundant, Obsolete or Trivial
  • 52% Dark: (Data that’s unseen and therefore whose value is unknown).

The worst offenders for ‘dark data’ globally are:

  • Germany: 66% dark
  • Canada: 64% dark
  • Australia: 62% dark

The highest proportion of clean and identified business-critical data is found in:

  • China: 25%
  • Israel: 24%
  • Brazil: 22%

You can’t manage what you can’t see.

We need to illuminate dark data, lose the ROT and encourage a company culture where employees maintain and manage data actively.

This requires, in many cases, behavioural change in the way we view and use data.

ROT data should be deleted to minimise or avoid unnecessary cost or risk.


The Databerg Report shows the way for us jointly to help organisations take control of their databerg by learning how to:

  • Identify ‘dark’ data
  • Take action to remove the ‘ROT’ data
  • Assume control by defining an effective information governance strategy.

Download the global report here.

Veritas Vision 2016

Learn even more about how to help customers manage their dark data at Veritas Vision 2016.

Connect with your peers and senior Veritas executives in Las Vegas this September. Tap into high-quality learning opportunities, hands-on labs, workshops and more!

Early-bird registrations are open so act now and save US$300. Click here to register.

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